Today is a very exciting day–the debut of our 2012 TV Spots!
As you know, in February, members of our Consumer Marketing Department (myself included), as well as our creative team comprised of 2-Story Creative and Metaphystico, went down to Arizona to film our 2012 TV spots featuring our players, as we’ve done for the past few seasons.
This year, as you’ll recall, we also had a special guest at our shoot.
Packers MVP Quarterback Aaron Rodgers paid a visit to his friends on the team, took part in Brewers Spring Training workouts and then participated in our shoot, along with the numerous other players who are appearing in this year’s spots, including Jonathan Lucroy, Yovani Gallardo, and our own MVP, Ryan Braun, among others.
We filmed five spots with Aaron–the first of which was released today. The four remaining Rodgers spots will be released every few weeks as we start the season–so look for a continuation of this story here on John and Cait…Plus 9 and on brewers.com/2012TV.
In addition to the spots with Rodgers, we also filmed new spots that feature only Brewers players.
You can view the new spots by clicking on the links below. Then, make sure you come back here and vote on your favorite!
3-Step Drop: Doug Melvin and Ron Roenicke know talent when they see it. This year at Spring Training they had their eyes on a promising rookie from Green Bay, Wisconsin.
Big Numbers: Aramis Ramirez loves baseball. He enjoys hanging out in the clubhouse, working on the field, wearing a Brewers uniform and most of all, putting up big numbers.
Translation: Mat Gamel is new to first base this year. Norichika Aoki is new to just about everything in the United States. Fortunately, Brewers Baseball is a universal language.
Radio Control: Pitcher Shaun Marcum is focused on control. Not just on the mound – all around the stadium. (Take note of a new cameo appearance by Yovani Gallardo at the end!)
It was a fun TV shoot and we’re very proud of the finished product. We hope you like the spots as much as we enjoyed working on them!
Click on the poll below to tell us which one is your favorite so far!
-Cait
johnandcait@brewers.com
